The importance of a social media presence for your small business can’t be understated. But with all of the platforms now available, it can be hard to navigate which ones you need, and how to effectively use them. Feeling a…
Mistakes happen. Unfortunately, mistakes made online are public and can sometimes have a negative effect on a brand. We’ve all seen how a small social media error can cause backlash for the big companies – and while your business may…
Have you ever followed a business on Twitter, only to be turned off by terrible grammar and bad spelling? You're not alone. For those with a social media account, writing skills aren't just an added bonus - they're imperative. After all, your…
When it comes to social media, followers are great. Lots of followers? Even better. But if that's your only goal, you're missing out. Social media is an excellent communication tool, for both personal and professional purposes. We use it to…
Visuals can be a powerful thing. If you've noticed in the past year or two that more social media accounts are using images to make their updates stand out, you're not wrong. Here are just a few of the ways that graphics are awesome in…
Marketing is an important part of running a business - that fact remains true for any type of venture. But for those that are small business owners, marketing can be stressful for one main reason: money. When a business is small, it often means…
You've taken the right step and hired a professional to manage your online marketing initiatives and create a buzz about your brand. That's fantastic, and an important part of running your business. But now what? Some businesses take this opportunity…
Back in November, I presented an intro to Twitter workshop at the North Hill Business Education Centre. During the presentation, I outlined the various reasons for businesses to have a presence on Twitter – most of these tend to be fairly…