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Category Archives: Small Business

Decoding Buzzwords: What is a Call-To-Action?

When you’re new to online marketing for your business, you may find the terms and language a little overwhelming. In an ongoing “Decoding Buzzwords”…
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How to be Effective: 7 Tips for the Self-Employed

When you run a small business, you quickly learn the importance of discipline. Luckily, there are ways to make sure you’re as effective…
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Why Your Business Needs a Blog

Remember back when the only people who had blogs were, well… bloggers? Times have changed. Now, you’ll find that all different types of…
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Choosing a Business Name That Works

Names are important. More than just a word associated with a brand or person, names evoke specific emotions and reactions. They tell a…
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5 Small Business Tasks to Outsource

When you're running a small business, there are certain parts of it that you excel at - that's why you started it, after…
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Using Instagram to Market Your Small Business

The importance of a social media presence for your small business can’t be understated. But with all of the platforms now available, it…
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social media mistakes

Social Media Mistakes & How They Affect Your Brand

Mistakes happen. Unfortunately, mistakes made online are public and can sometimes have a negative effect on a brand. We’ve all seen how a…
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Grammar in social media

The Negative Effects of Bad Grammar on Social Media

Have you ever followed a business on Twitter, only to be turned off by terrible grammar and bad spelling? You're not alone. For those with…
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Marketing on a Small Business Budget

Marketing is an important part of running a business - that fact remains true for any type of venture. But for those that are…
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How To Choose The Right Social Media For Your Business

The social media world can be quite daunting, especially for businesses. With so many platforms to choose from, how do you know which one…
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