Just like everyone has a specific personality, so do brands and businesses. And when it comes to your online presence, a unique brand voice is important – it sets you apart from others, and gives potential customers something to connect with. But finding the right tone can sometimes be difficult. You want to ensure that it’s representative of your business, and also friendly without being unprofessional or too casual.
Here are a few ways to find the right voice for your brand:
Know Your Audience:
To better know the way you need to speak and what to say, you have to know who you’re talking to. A brand whose demographic is female millennials would have a different voice than one who caters solely to seniors. Once you know exactly who you’ll be marketing to, you’ll have a better idea of what to say and how to say it.
Describe How You Want Your Brand To Come Across:
What adjectives would you want people to use when describing your brand? Professional, witty, competent… the list is endless, but keep a few in mind as you’re creating your content and online voice. From those few key words, list other adjectives that apply to each, until you have a firm idea of what your business personality should emulate.
What Makes You Different?
In order to set your brand apart, you have to know what makes it different from others in the same industry. Whether it’s a unique product or service you offer, a more casual approach to your business, or just your company values, find that one aspect that differs from other brands and use that to help create your voice.
Be Consistent & Get Everyone on Board
Consistency is key, so if you have multiple people on your marketing team it’s important that all members of the team are on the same page – the voice and tone need to come across the same, no matter who is posting. Using the adjectives mentioned above and keeping all content accessible for the whole team will help.
If you need help creating your brand voice and the content to go with it, we’ve got you covered. Get in touch, and we’ll help you get started on cultivating your unique brand personality.