For social media marketers, whether using social media for clients like we do or those posting for their own businesses, the sites and services we use on a daily basis become indispensible. Through trial and error over the years, we’ve found the social media tools that help us to be most effective and work smarter – and while it’s all about personal preference, we thought we’d share just a few of our favourites with you.
The best part? All of these have versions that are absolutely free.
Hootsuite – Years ago in the social media world, it was always Tweetdeck vs. Hootsuite. Those were the two main options for scheduling and managing multiple accounts, and we’ve been Hootsuite users since the beginning. Since then, many more options have become available, but we’ve stuck to Hootsuite for our scheduling.
Google Analytics – Google Analytics tracks all traffic to your website – that’s the simple way to explain it. But it’s so much more than that, and the vast amount of information you can get is essential to any online marketing strategy. Try using this tool to measure the effectiveness of your social media posts.
Manage Flitter –Though we use multiple tools and methods to audit social media accounts, Manage Flitter is great for those who want a simple, straightforward way to find new accounts to follow and see who is following back. Keyword and location searches help to ensure that you’re connecting with the right people.
Asana – While Asana is not necessarily a social media tool, it is helpful for a busy social media manager to stay organized and on top of daily tasks. It allows you to keep track of what needs to be done for each project or client, assign them to different team members, and prioritize them as needed. We use the online version as well as the app, so all tasks are synced and available when we need them.
Later – Formerly known as latergramme, we use Later to plan out and schedule instagram posts in advance. When you’re posting as many Instagram photos for multiple accounts as we do, having a strategy and being organized is imperative. This allows us to see all of our upcoming Instagram posts in one place and edit as needed.
Do you have any free social media tools you can’t live without? Let us know for our next list!