Just like everyone has a specific personality, so do brands and businesses. And when it comes to your online presence, a unique brand voice is important – it sets you apart from others, and gives potential customers something to connect…
When you’re new to online marketing for your business, you may find the terms and language a little overwhelming. In an ongoing “Decoding Buzzwords” blog series, we’ll help you understand these words a little better, and learn how to use them…
When you run a small business, you quickly learn the importance of discipline. Luckily, there are ways to make sure you’re as effective as possible with the hours you put in. To help, I’ve created a list of tips that…
Remember back when the only people who had blogs were, well… bloggers? Times have changed. Now, you’ll find that all different types of brands are blogging regularly. These online-savvy businesses know the importance of blogs for growth, brand awareness, and increased…
For social media marketers, whether using social media for clients like we do or those posting for their own businesses, the sites and services we use on a daily basis become indispensible. Through trial and error over the years, we’ve…
Even if you’re new to online marketing, or marketing in general, you’ve probably heard about the importance of great content. Everywhere you look, every article you read, it’s all about curating and creating the best content for your brand. Content…
Names are important. More than just a word associated with a brand or person, names evoke specific emotions and reactions. They tell a story, if brief. So when it comes to your business, there’s a lot to consider when choosing…
When you're running a small business, there are certain parts of it that you excel at - that's why you started it, after all. But with a business comes all the duties and jobs that can be tedious, time-consuming, and…