Marketing on a Small Business Budget

Marketing is an important part of running a business – that fact remains true for any type of venture. But for those that are small business owners, marketing can be stressful for one main reason: money.

When a business is small, it often means an equally small marketing budget, leaving entrepreneurs feeling as though they’re unable to properly push their product or service. That doesn’t necessarily have to be the case, and so we’ve complied a list of marketing options for those with budgetary restrictions:

Email Newsletters: With free services like MailChimp, it’s simpler than ever to create professional looking newsletters that the public can easily sign up for. This allows you to promote your latest blog posts, sales, and company news, while receiving valuable information about who is interested in your business.

Social Media: This is a no-brainer, since these days every business needs at least a minimal social media presence. If you want to manage your social media accounts yourself but require guidance and help to get started, social media consulting and training is an inexpensive way to learn, create the best plan of action, and then post like a pro. Or, if you just don’t have the time or desire to learn the ropes, social media management is the way to go. For those that assume this is costly, we offer social media packages within any budget to ensure you have at least the most basic online presence.

Networking Events: Most areas, even lesser populated ones, have business groups and networking functions that are open to the public. These events are a great way to make new contacts, find customers and clients, and spread the word about your business. Be sure to follow up with those you connect with – you’ll make a lasting impression.

Facebook Ads: While all online ads, especially through social media channels, can be effective, Facebook ads are especiallly helpful for those with budget concerns. With a $1 per day minimum, you can choose to advertise for page likes, boost a specific post you’d like to bring attention to, or get more visits to your website. Plus, with the analytics that are provided you can track how well each campaign works and re-direct your ad budget as needed.

Blogging: We all know that content is king. Blogging is the best way to share your expertise and spotlight your business, while creating content for your website and social media on a regular basis. The more effective content you have, the more visitors can learn and share. This is a simple way to improve your SEO, generate more website traffic, and hopefully gain more interest.

These are just a few ways to market your business on a minimal budget – if you’d like to discuss these and any other options, be sure to get in touch.